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Shipra Srivastava

What retailers want from EOSS?

End of season sale, or EOSS, fetches more footfall as well as a different set of new customers along with satiating the purchasing appetite of brands’ existing customer base. Shipra Srivastava spoke to retailers from different verticals to get...

Fossil upbeat on the ‘bridge to luxury’ watch segment

Fashion and lifestyle retailer 'Fossi' started its India operation in the year 2005 and has extended its presence by retailing all its brands through leading MBOs such as Lifestyle, Shoppers Stop etc and its own exclusive outlets. Fossil India...
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3 Omnichannel marketing trends for 2025

New Delhi: The omnichannel marketing world is undergoing a seismic shift. Driven by evolving consumer expectations, technological advancements, and...
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