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Myntra adds designer jewellery collective, ‘CONFLUENCE’ to its jewellery portfolio

The multi-designer collective, ‘CONFLUENCE’ by Crystals from Swarovski, will now be available on Myntra. Confluence represents a new paradigm of beauty that sparkles, with a collection of exquisite jewelry, designed by some of the top fashion luminaries in the...

Aditya Birla Group launches new age fabric LIVA Crème

LIVA Crème, the new age fabric from the Aditya Birla Group, was launched by Kumar Mangalam Birla, Chairman, Aditya Birla Group. Liva Crème fabric – a new variant of Liva fabric – offers consumers the luxurious soft feel which...
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By December 2026, The Souled Store expects to have about 200 stores: Co-Founder Harsh Lal

Harsh Lal, co-founder of The Souled Store, shares insights into the brand’s journey, design strategies, plans for both online...
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