shopper
Leaders Ink
Making it click with the Gen Z
Amit Srivastava, CEO, Smollan India on keeping up with Generation Z shoppers who are smart, determined, picky, spoilt for choice, and will soon have immense buying powerAmit SrivastavaMillennials may have dominated the global population over the past few years,...
Research
Shopper-first Retailing: The new rules for retail from the actions, voices and eyes of today’s consumers
The research — based on a global consumer survey, behavioral data, and in-store mystery shopping visits — painted a clear picture of shoppers’ continuous demand for new, innovative, and customized products. Shoppers value freshness with their wallets, as 59...
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Latest News
McDonald’s opens new largest outlet at Anthurium, Noida
Spanning 9,000 sq. ft., situated within Anthurium, Noida’s first Digital Office Space, the new McDonald’s outlet features a contemporary...
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