Shopper Marketing
Retail
Is it Trade Marketing, Customer Marketing, Shopper Marketing or something else?
When I started my career more than two decades ago, one of the job titles I was given was 'Marketing Executive' and what I really did was sell to Mom-and-Pop stores and not even once did spend any time...
Progressive Grocer
Leveraging Virtual Reality in the CPG Industry
The adoption of virtual reality technology is gaining steam in the CPG industry, enabling brands and marketers to transform store merchandising and shopper marketing programs.Savvy marketers are discovering the speed, versatility, cost-savings and competitive advantage that can be achieved...
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Latest News
Swiggy announces 5th ESOP liquidity programme worth $65 million
So far, the company has cumulatively enabled over Rs 1,000 crore of ESOPs liquidity over the five events, benefitting...
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