Shoppers Stop

Increasing competition is forcing retail chains in India to strengthen their brands. As a post Bharti-Wal Mart JV impact, all major brands like Pantaloon, Shopper's Stop, Ebony, and Trent, have increased their marketing budgets, and are devising innovative marketing...

Average consumer spending in India increased by about 42 per cent, primarily due to increase in the disposable income. Adding an impetus to this upward trend, is the rapid shift of the Indian retail industry from an unorganized structure...