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Omnichannel is not about the channels but a seamless experience, said industry leaders at IFF2023

Top omnichannel retail players discussed their digital journeys and at the 22nd India Fashion Forum in BengaluruBengaluru: The central factor of every company is consumers. It's vital to consider and understand customer needs, challenges, emotions, and preferences before confirming the...

Women’s Ethnic Wear in India: An Overview

A decade ago, ethnic wear in India meant having outfits being customised by a local tailor, and, for those into designer wear having it designed by a designer. Not that women today do not have their salwar suits, kurtis,...
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Skincare outshines fashion: 2.5X more orders for Holi 2025 as consumers prioritise skin protection

New Delhi: The Holi shopping season has always been a test of how efficiently brands and logistics networks can...
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