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Shruti Behal

From Office-to-Crossfit: Brands actively tap the activewear market in India

Activewear is one a one of the fastest growing segment in the apparel market. With the growing focus on health and wellness, as well as the rising awareness of lifestyle concerns, people are getting more conscious about their fitness...
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Skincare outshines fashion: 2.5X more orders for Holi 2025 as consumers prioritise skin protection

New Delhi: The Holi shopping season has always been a test of how efficiently brands and logistics networks can...
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