Shumone Chatterjee
Fashion & Lifestyle
Levi Strauss announces new head of India business
Sanjay Purohit has joined Levi Strauss India (LS India) as Managing Director, based in Bangalore. Purohit succeeds Shumone Chatterjee who has moved to the regional office in Singapore to take over as the Vice President of Marketing, Levi’s ®...
Fashion & Lifestyle
Youthful Denizen might come to India
After a launch in Shanghai, Levi Strauss & Co will soon test the Indian market for its new brand ‘Denizen`. This youthful and more affordable brand has been created especially for Asia, to be first made available in China,...
Fashion & Lifestyle
Levi’s® introduces Curve ID
Levi`s® launched a new line of custom fit jeans, Levi`s® Curve ID, made to fit the curve of a woman’s body. At a press conference addressed by John Anderson, President and CEO, Levi Strauss & Co., and leading celebrity...
Retail
Levi’s launches Digital Fitting Experience
Denim wear brand Levi's has announced the global launch of 'Digital Fitting Experience' – an interactive destination for women to explore their perfect-fitting jeans online.“Our goal is to engage women online with our interactive, custom fit experience that will...
Retail
Levi Strauss appoints Sanjay Purohit as head of India business
American jeans and casual wear manufacturer Levi Strauss & Co has appointed Sanjay Purohit as managing director of Levi Strauss India. Purohit succeeds Shumone Chatterjee, who has moved to the regional office in Singapore to become vice-president of marketing,...
Retail
Fashioning newer tactics
The session, 'Retail Power Track' which was also focused on the fashion industry was spearheaded by Shumone Chatterjee, MD, Levi's (India). He probed into the pointers shared by each of the speakers of the eminent panel before opening the...
Retail
Levi Strauss India to strengthen distribution network
Levi Strauss India Pvt Ltd has chalked out a multi-pronged strategy that focuses, among other things, on strengthening its distribution network and rolling out specific programmes for specific consumers, to drive growth in the country in these times of...
Retail
Levi’s India MD to speak at IFF ‘09
“There are two key priorities for retail in India today – recalibration of real estate prices to the value it delivers in terms of attracting consumer traffic and to create another significant occasion (like Diwali) for buying during the...
Retail
Where Bengaluru shops
“Select the city for initiating operations as carefully as you would select a bride for inhabiting your home” – we have replaced the word ‘architect’ with ‘city’ in this famous extract from ‘The Fountainhead’ by Ayn Rand.The reason is...
Retail
Deodorants from Levi Strauss
Levi Strauss (India), the denimwear brand, has planned to add new product categories under its non-apparel segment and will launch deodorants under its ‘Dockers’ brand. The deodorants will be priced at Rs 2,000 per 100 ml bottle.Confirming this, Shumone...
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Digital Icon : Nitin Malhotra
With over 20 years of experience in the consumer goods industry, Nitin Malhotra is recognised for his expertise in...
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