Shweta Sharma

For years, Indian clothes have been rooted in the vastness of the country’s culture, the richness of its ethos. But with changing times, and changing demographic and psychographic profiles of Indian consumers, retailers are beginning to adapt to global...

As per a BCG-Facebook study, the online fashion market in India is poised to reach US $14 billion by 2020, with the women shopper share increasing from 39 percent to 48 percent. The modern women’s western wear is set...