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Siddhartha Mukherjee

India’s confectionery market seeing innovative products and new brands

Research analysis by Euromonitor InternationalThe last couple of years have seen a spate of product innovations, value-additions and new launches in the Indian confectionery market. According to industry experts, with young consumers looking for newer formats and flavours in...

Cadbury India Launches Cadbury 5Star Chomp

Cadbury India, part of Mondelez International, has launched Cadbury 5Star Chomp, the crunchy peanut bar. A new entrant under the Cadbury 5Star umbrella, Cadbury 5Star Chomp promises to offer consumers an irresistible combination of chocolate, caramel and nougat of...
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Godrej Interio records 25% growth during festive season 2024

The brand witnessed double-digit growth across all zones, with North and Central India emerging as the strongest performing regionsBengaluru:...
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