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Leaders Ink

The Invisible Influence: How Scent Marketing Shapes Brand Identity & Consumer Behaviour

Rupal Shabnam Tyagi -
Studies have shown that effective scent marketing can increase retail store sales by up to 11%. Here are some strategies retail brands can benefit from…Today's retail landscape is extremely cluttered; businesses are constantly seeking innovative ways to stand out...
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Fashion & LifestyleIndiaretailing Bureau -

Chandni Chowk Wedding Festival draws 1.56 million visitors at Omaxe Chowk

More than 75 brands across fashion, jewellery, and lifestyle from Chandni Chowk and Omaxe Chowk came together for the...
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