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The Invisible Influence: How Scent Marketing Shapes Brand Identity & Consumer Behaviour

Rupal Shabnam Tyagi - September 28, 2024

Studies have shown that effective scent marketing can increase retail store sales by up to 11%. Here are some strategies retail brands can benefit from…Today's retail landscape is extremely cluttered; businesses are constantly seeking innovative ways to stand out...

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Latest News

Finance & FundingIndiaretailing Bureau - April 9, 2025

Eat Better Co raises Rs 17 crore in pre-series A funding round

With the new funding, the retailer plans to expand its product line and double down on quick-commerce Bengaluru: Jaipur-based snacking...

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Fashion & Lifestyle

Women’s wear market sees slight decline in demand, Meesho leads in app growth: Report

Indiaretailing Bureau - April 9, 2025

Food & Beverage

Univision Foods expands into B2C segment, launches two new brands

Indiaretailing Bureau - April 9, 2025

In Focus

Darshan Mehta, Former MD of Reliance Brands, Passes Away

Indiaretailing Bureau - April 9, 2025

E-Commerce

Amazon India to scale up ‘Ashray’ centres to 100; says rest stops open to all delivery associates

PTI - April 9, 2025

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