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The Transformation of Offline Retailing – How Reliance Brands leveraged contextual conversations with their customers to its advantage

Visiting a retail store is an investment of time, energy and money. Hence, offering a superlative experience, not just a product, can help entice customers to come back to the brick-and-mortar stores.The retail sector has seen unprecedented changes in...
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Swiggy announces 5th ESOP liquidity programme worth $65 million

So far, the company has cumulatively enabled over Rs 1,000 crore of ESOPs liquidity over the five events, benefitting...
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