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Smart phones set to dump desktops as buying medium by December 2015

Smart phone as a medium of online buying will constitute 90% of the total online buying by December 2015 compared to 60% now with the rising proportion of smart phone usage in India. “People now are going through more product...

The Year of Happy Customer

It was a very happy year indeed for the Indian consumer 2014 was the year when what we were hearing about actually happened. And if someone is truly happy about how things happened last year it is the Indian...

MOBILITY – Driving Retailers To Take It Up A Notch

The Retail industry today has evolved incorporating multiple technology channels which are furthering sales. The increased penetration of smart phones and affordable internet tariff plans has further infused new life to the already flourishing sector. Mobility is a boon...
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Dairy FMCG trends 2025: What’s driving consumer demand and purchase decisions

Understanding the key trends driving consumer demand and purchase decisions becomes critical for dairy brands to stay relevant and...
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