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Social Media: The double-edged sword

Social media offers restaurateurs a cost-effective medium for instant marketing and promotion through campaigns that engage customers directly and meaningfully. The downside is that a single tweet can damage the brand value in an instant According to Ernst and Young’s...
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abCoffee: The grab-and-go Coffee revolution brewing across India

Today, the coffee chain has scaled to more than 70 outlets covering Mumbai, Delhi, Gurugram, Noida, Hyderabad, and BengaluruLaunched...
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