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Retail Tech Case Study: How Soch plugged leaks to achieve 98% real-time inventory visibility

Ethnicwear brand Soch struggled with inventory leaks that led to nearly 30% of lost revenue opportunity. Using the right technology, it is now able to achieve higher visibility and 20% more revenue Bengaluru: Premium ethnic wear brand Soch Apparels was incepted...

CEO Special: Soch to add categories, tweak merchandise mix, while keeping an eye on consumer demands in 2021 – Vinay Chatlani

The pandemic has been a once-in-a-lifetime test of business continuity planning for retail businesses across the globe. Even when things have stabilised to an extent and economies are gradually opening up, the industry is being confronted by a hard...

Soch: Evolving from a regional retailer to a pan-India brand

Premium ethnic wear brand Soch was incepted in the year 2005 with a store at Forum Mall, Bengaluru. In nearly 15 years of its existence, the brand has grown from strength to strength and is now present in more...

Trend Mapping: How the retail sector uses social media to drive sales

The facts are simple – social media is not a passing trend. A statistic that’s as easy to understand is that with over 3 billion around the world using the Internet, social media is no longer a choice, but...

Massive Store Closures: Retail Apocalypse or Repositioning of Retail?

The Retail Industry is going through a massive transformation globally. With changing preferences, way consumers shop has drastically evolved over the past few years. Today, shoppers demand experiences and smart brands are making an honest effort to provide them...

CEOs take on the future of fashion retail in India

The Indian fashion retail industry is considered as one of the fastest developing sectors of the country as it continues to take giant steps towards becoming organised. However, the success of the fashion retail market is completely dependent on...

Bringing trendy ethnic fashion to evolving consumers

In an age where brick-and-mortar retailers are wrestling with issues of creating lasting value and relevance, there are some homegrown retailers who are aiming for a pan India presence by offering the best to their customers.One such retailer is...

Visual Merchandising: A tool to help brands get noticed in malls

There are two kinds of shoppers who visit a mall. One belongs to the category of impulse shoppers who do not have an agenda or preference for brands as part of their shopping list and then there is the...

Franchising model of retail continues to shine despite economic slowdown

You’ve opened a store and have established a clientele. You’re making profits, investing in the correct technology and attracting more consumers – growing much more than anticipated in the first month. Now you must expand, but is sole proprietorship...

CEO Vision 2030: Innovation and sustainability is the key to success

The Indian Retail Industry is considered as one of the fastest developing sectors of the country as it continues to take giant steps towards becoming organised. The sector is rated as one of the pillars of the Indian economy...
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