social commerce

The buying and selling of products and services through social media, popularly known as social commerce, has the potential to empower over 40 million small businesses across IndiaIn smaller towns and urban areas, Bottom of the Pyramid (BOP) turns...

The coming together of e-commerce and social media to create a new business channel, social commerce is increasingly gaining traction in the retail spaceNew Delhi: Social commerce is poised for dynamic growth, with some estimating a 10-fold rise by 2030,...

WhatsApp messages have a 90% open rate within the first three seconds. This immediacy and engagement, make it an ideal tool for D2C brands to capture potential customers' attention WhatsApp, with over 2 billion users globally, has come a long...

Community group buying is revolutionising the grocery e-commerce space in China. Disruptive brands like Furong Xingsheng and Nice Tuan are garnering major traction by cracking the long-standing conundrum around e-commerce for fresh produce and have raised multi-millions in funding...

‘Hope is like a miracle that gives you a new tomorrow’. Hope, to wake up each day, a little further from the standstill, to crawl, walk or tread in search of a better future is what the new normal...

Social commerce in the country is poised to touch up to USD 7 billion (around Rs 51,703 cr) in GMV by 2025 as the number of online shoppers - especially from tier II cities and beyond - continues to rise, a report by RedSeer Consulting said...

Social commerce is not a new concept in the country major chunk of social commerce existed only in the fashion, beauty, and retail industries. Today, social commerce is gaining popularity for one of the fundamental aspects of life –...