social commerce
Spotlight
Social commerce set to scale, but concern of authenticity looms large: Industry
PTI -
The coming together of e-commerce and social media to create a new business channel, social commerce is increasingly gaining traction in the retail spaceNew Delhi:Â Social commerce is poised for dynamic growth, with some estimating a 10-fold rise by 2030,...
D2C
WhatsApp: D2C’s favourite customer acquisition tool
WhatsApp messages have a 90% open rate within the first three seconds. This immediacy and engagement, make it an ideal tool for D2C brands to capture potential customers' attention
WhatsApp, with over 2 billion users globally, has come a long...
Big Grid
Social commerce platform for fresh produce, Otipy, eyes $10M funding in 2021
Community group buying is revolutionising the grocery e-commerce space in China. Disruptive brands like Furong Xingsheng and Nice Tuan are garnering major traction by cracking the long-standing conundrum around e-commerce for fresh produce and have raised multi-millions in funding...
Fashion & Lifestyle
Restructuring operations as fashion retail revives
Nishant Poddar, CMO & Head Retail Experience, Universal Sportsbiz (Wrogn, Imara, Mstaken & Single) -
‘Hope is like a miracle that gives you a new tomorrow’. Hope, to wake up each day, a little further from the standstill, to crawl, walk or tread in search of a better future is what the new normal...
Retail
Social commerce in India may touch $7bn by 2025: RedSeer Report
Social commerce in the country is poised to touch up to USD 7 billion (around Rs 51,703 cr) in GMV by 2025 as the number of online shoppers - especially from tier II cities and beyond - continues to rise, a report by RedSeer Consulting said...
Retail
How women are making it big in retail via WhatsApp-based social commerceÂ
Social commerce is not a new concept in the country major chunk of social commerce existed only in the fashion, beauty, and retail industries. Today, social commerce is gaining popularity for one of the fundamental aspects of life –...
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Latest News
AbCoffee opens 50th outlet in just two years
The homegrown takeaway coffee chain reached the milestone by opening four new outlets in MumbaiMumbai: Tech-enabled grab-and-go coffee chain...
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