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social commerce in retail

Why social commerce is the future of retail

To ensure a competitive edge, brands must consider strategic digital interventions as part of their marketing strategies — as social media and retail continues to amalgamate to create social commerceAs digital interactions constitute the norm, social media platforms...
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Shein-Reliance partnership under review amid China-US trade pressures

The reassessment comes amid rising US-China trade tensions, prompting China to tighten control over domestic manufacturing and discourage overseas...
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