Social Media

Customer experience, social media, trust, transparency and data critically impact customer retention said representatives of leading brands speaking at the India D2C Summit 2024Mumbai: Retaining existing customers is far more lucrative for brands than acquiring new customers. However, apart...

The buying and selling of products and services through social media, popularly known as social commerce, has the potential to empower over 40 million small businesses across IndiaIn smaller towns and urban areas, Bottom of the Pyramid (BOP) turns...

The coming together of e-commerce and social media to create a new business channel, social commerce is increasingly gaining traction in the retail spaceNew Delhi: Social commerce is poised for dynamic growth, with some estimating a 10-fold rise by 2030,...

Over 60% of people prefer shopping via apps over websites with a clear preference for marketplace apps New Delhi: The day-to-day inception of new brands in the e-commerce ecosystem has changed the shopping behaviour of customers online. There have been...

The two-storey store is located at the City Center mall in Christia Colony in Patna, Bihar. This is H&M’s 54th store in IndiaNew Delhi: Swedish multinational retail clothing company Hennes & Mauritz (H&M) opened its first store in Patna...

The film exhibitor introduced food combos starting from Rs 99 from Monday to Thursday between 9 am and 6 pm, while on weekends it has offered bottomless popcorn with "unlimited refills" and "bottomless Pepsi"New Delhi: Leading multiplex chain PVR...

IndiaRetailing brings you a series in which we highlight the brand icons in India’s thriving fashion and lifestyle industry. Today, the spotlight is on Siddharth BindraNew Delhi: No business can survive for long without a vision; even if it...

Social media celebrities including famous YouTubers and Instagramers have become an asset for brands. Today, each social media celebrity has behind him / her, a team – from managers to personal secretaries to manage their brand associations and further...

The closure of the two offices in key locations comes as the platform has initiated a massive cost cutting drive globallyNew Delhi: Amid layoffs and a severe cost-cutting, Twitter has closed offices in Delhi and Mumbai and asked staff to...

Vikas Purohit will lead the strategy and delivery of the charter that is focused on the country's leading advertisers and agency partnersNew Delhi: Social media platform Meta has appointed Vikas Purohit as Director of Global Business Group in India...