Social Media Influencers
In Focus
Top five virtual fashion influencers to follow in 2023
Meet the top five fictional, computer-generated influencers that are sending the digital world into overdrive
Bengaluru: Virtual fashion influencers have been creating a splash in digital media marketing for the past few years. Despite their digitized appearance, these personas have...
D2C Buzz
D2C brand Koparo onboards Mira Kapoor as brand ambassador
Mira Kapoor will help the D2C home hygiene brand Koparo promote its plant-based cleaning products
New Delhi: D2C brand Koparo, a provider of non-toxic cleaning solutions, has onboarded Mira Kapoor as its brand ambassador, the brand announced in a press...
FMCG
Unleashing the power of social media stars
Social media celebrities including famous YouTubers and Instagramers have become an asset for brands. Today, each social media celebrity has behind him / her, a team – from managers to personal secretaries to manage their brand associations and further...
Beauty & Wellness
Victoria’s Secret opens its second store in India
The second Victoria’s Secret store is at Ambience Mall, Vasant Kunj in New Delhi. Its first store opened at Phoenix Palladium Mall in Mumbai in SeptemberNew Delhi: American lingerie, clothing and beauty retailer Victoria’s Secret opened its second store in India...
Research
Deep Dive: The Rise of Social Media Influencers and Their Brands
In this report, we analyze the rise of social media influencers, the rationale behind influencer marketing strategies and the trend of prominent influencers launching their own products and brands.We also touch on some of the opportunities for, and challenges...
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Latest News
Chai Sutta Bar opens 2 outlets in Bengaluru
The newly launched CSB outlets are located at Kalyan Nagar and NagarbhaviBengaluru: Quick service restaurant (QSR) chain Chai Sutta...
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