Social Media Influencers

To ensure a competitive edge, brands must consider strategic digital interventions as part of their marketing strategies — as social media and retail continues to amalgamate to create social commerceAs digital interactions constitute the norm, social media platforms...

Meet the top five fictional, computer-generated influencers that are sending the digital world into overdrive Bengaluru: Virtual fashion influencers have been creating a splash in digital media marketing for the past few years. Despite their digitized appearance, these personas have...

Mira Kapoor will help the D2C home hygiene brand Koparo promote its plant-based cleaning products New Delhi: D2C brand Koparo, a provider of non-toxic cleaning solutions, has onboarded Mira Kapoor as its brand ambassador, the brand announced in a press...

Social media celebrities including famous YouTubers and Instagramers have become an asset for brands. Today, each social media celebrity has behind him / her, a team – from managers to personal secretaries to manage their brand associations and further...

The second Victoria’s Secret store is at Ambience Mall, Vasant Kunj in New Delhi. Its first store opened at Phoenix Palladium Mall in Mumbai in SeptemberNew Delhi: American lingerie, clothing and beauty retailer Victoria’s Secret opened its second store in India...

In this report, we analyze the rise of social media influencers, the rationale behind influencer marketing strategies and the trend of prominent influencers launching their own products and brands.We also touch on some of the opportunities for, and challenges...