social media marketing

To ensure a competitive edge, brands must consider strategic digital interventions as part of their marketing strategies — as social media and retail continues to amalgamate to create social commerceAs digital interactions constitute the norm, social media platforms...

Abhishek Ganguly, outgoing managing director, PUMA India & South East Asia speaks to Group Managing Editor Rasul Bailay about the company’s growth—figures, focus and strategy. And how being a digital-first company has helped Puma become one of the top...

Adopting these trends will help D2C brands gain an edge in the marketD2C or direct-to-consumer brands have seen immense growth in the past few years. The year 2023 looks promising for D2C brands as well. The D2C market is...