social media platform

To ensure a competitive edge, brands must consider strategic digital interventions as part of their marketing strategies — as social media and retail continues to amalgamate to create social commerceAs digital interactions constitute the norm, social media platforms...

While the pandemic led to increased adoption of online apparel shopping, physical stores and markets are once again being preferred by people for buying clothes. New Delhi: Around 4% of households surveyed in India now exclusively use online platforms...

Vikas Purohit will lead the strategy and delivery of the charter that is focused on the country's leading advertisers and agency partnersNew Delhi: Social media platform Meta has appointed Vikas Purohit as Director of Global Business Group in India...