Social Media

The number of complaints registered on the National Consumer Helpline (NCH) has gone up to 90,000 in November compared to 40,000 in the same month last year Bengaluru: The number of complaints registered on the National Consumer Helpline (NCH) has more...

Propelled by a change in consumer behaviour, the Indian retail landscape has undergone a transformative shift. Not only has digital adoption accelerated, Indian consumers are also increasingly open to new platforms and technology to make their purchases, finds a...

The race for holding the fickle customer’s interest long enough to make a sale is on. Organisations of late have been committing serious funds and efforts to social media to build and strengthen customer engagement and involvement. While the...

With majority of the population maintaining social distancing and working from home to cease the spread of the deadly coronavirus infection, this is one of the most unprecedented times for brands to engage with their customers and stay connected....

Eighty-four per cent of Instagram users are likely to shop using the photo sharing platform, and Instagrammers spend most of the time on the platform in the evening between 4 p.m. to 8 p.m., a new report said on...

Generation Z currently makes up 24 percent of the global population and is set to have significant spending power. This 'digitally native' population cohort, born between 1993 and 2007, will be an important customer base in the future.The US...

With the advancement in technology, social media has become a one of the most widely used tool for marketing and sharing information. Social networking sites make good use of user information to direct relevant information and advertisements towards the...

Social media offers restaurateurs a cost-effective medium for instant marketing and promotion through campaigns that engage customers directly and meaningfully. The downside is that a single tweet can damage the brand value in an instant According to Ernst and Young’s...

Social media marketing is an essential tool in the arsenal of any successful digital marketer. But despite the hype and the cash spent on it, is it really giving a fillip to sales? Is it in real world scenario...