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Consumer Durables & IT
BlackBerry India: Innovations on the Rise
The total mobile and telecom retail market in India has been growing at a CAGR of 13 per cent and by 2015 it will grow by 14 per cent per annum. The modern retail component is 15 per cent...
Beauty & Wellness
Benefit Cosmetics adds a review feature to its Facebook page
LVMH owned beauty brand - Benefit Cosmetics - has added a ratings tab to its Facebook page in an effort to keep a track of the brand mentions. “We rely heavily on word of mouth,” says Valerie Hoecke, Benefit...
Retail
Social Circuitry
The fast growth of digital media has amplified the potential of modern retailers to gain momentum in pushing brand building and consumption of their respective products among younger consumers. Opportunities in online brand building are particularly important to understand,...
Retail
Amway launches campaign to help underprivileged children
A CSR initiative, Amway, the US-based company that retails FMCG products through online and direct selling, has launched an online campaign for its Nutrilite brand featuring soccer star Ronaldinho to help institutions for underprivileged and differently-abled children.Branded ‘One By...
Retail
Indians trust recommendations more than advertisements
A study has indicated that 87 per cent Indians trust recommendations from others over any other kind of advertising, making ‘word of mouth’ advertising the most powerful tool.According to the recent Nielsen Internet survey, India ranks fourth among the...
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Latest News
D2C skincare retailer Innovist targets three-fold revenue by FY26: Founders
The company recorded total sales of Rs 103 crore in the financial year 2023-24Launched in 2019 by founders Rohit...
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