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Soha Ali Khan

The Baker’s Dozen collaborates with actress Soha Ali Khan

The campaign, featuring Khan is strategically planned to maximise impact during festive seasonBengaluru: Artisan bakery brand The Baker’s Dozen (TBD) has teamed up with Bollywood actress Soha Ali Khan for its ongoing consumer awareness campaign, ‘The Truth We Knead’,...

Measuring the influencer effect

Influencer marketing has become a core part of every brand’s marketing. But does it benefit brands? New Delhi: For Gurugram-based audibles and wearables brand Boat, choosing Bollywood actor Ranveer Singh as its brand ambassador was easy as the actor resonates with...

Titan opens mega flagship store in Delhi

Titan Industries Ltd has chosen New Delhi as the venue for its largest timewear store in the country. Located in South Extension in south Delhi, the flagship outlet occupies an area of 5000 sq.ft. The store houses both Titan’s...

No brand ambassador for Globus

Globus has always been claiming to cater to fashion for a changing world, and it seems to have acquired its own entity and image to do away with Indian celebrity endorsements for its retail outlets. The brand...

Home and happening

First Asian Paints Royale, then "Godrej Khelo, Jeeto, Jiyo", and now Rosebys. Soha Ali Khan has lately been associated with a lot of interiors and home-related endorsements. The actor was in the city recently as brand ambassador of Rosebys...

Tommy Hilfiger bullish on small towns

Super premium brand Tommy Hilfiger is looking to expand aggressively into “untapped” smaller towns and cities this year.While 80 per cent of its stores are in the top five cities, the remaining are in the smaller towns. “Last year,...

Rosebys to explore Indian decor market

Britain’s renowned specialist textiles and home furnishings retailer, Rosebys is all set to get its pie in Indian decor market which is estimated to be Rs 100 billion. With an investment of Rs 2.5 billion, the company plans to...

Globus expanding — to launch e-commerce portal

Globus, the fashion apparel retail chain of Rajan Raheja group, has chalked out Rs 800 crore expansion plans. The company is planning to open over 100 stores across 70 cities in the next five years.Globus will open 70 stores...
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Blur India: Scaling clean beauty to new heights

The brand aims to achieve a revenue target of Rs 12–14 crore in the coming year by expanding its...
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