Soma Ghosh
Beauty & Wellness
Brands push the pedal on deos
The deodorant market in India is showing an upward trend, as major players tap this segment. The latest entrant in this category is Wipro Consumer Care and Lighting (WCCL), one of the top FMCG companies in India. WCCL has...
Beauty & Wellness
Nivea enters the anti-ageing market in India
Germany-based global skincare company, Nivea(Beiersdorf) has forayed into the growing anti-ageing market in India with the launch of Nivea's first-ever anti-wrinkle range called Q10. “After setting up our subsidiary in India in 2005, we wanted to leverage on the...
Beauty & Wellness
Nivea to compete against L’Oreal, Olay and Ponds
Aiming to enter the specialised skincare segment as a competitor to L'Oreal, Olay and Ponds, Nivea is in the plan-mode to roll out a range of multi-specialised skincare products.“We are happy to be known as a conventional, trusted brand...
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Latest News
Hisense India appoints Nipun Kaicker as Director – Go To Market (GTM)
In his new role, Kaicker will lead GTM initiatives to increase Hisense India’s visibility among consumers and improve brand...
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