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Sonam Kapoor fashion brand

Celebrity brands that failed to deliver a blockbuster performance

While the association with a celebrity can bring initial buzz and attention to a brand, sustaining and growing in the retail space demands much more Mumbai: Kylie Jenner, rapper Kanye West, singer Rihanna, and basketball legend Michael Jordan among others...
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The D2C playing field

Challenges and opportunities for emerging D2C brands in India’s digital marketplaceThe Indian direct-to-consumer (D2C) market is expected to exceed...
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