Sounak Sen Barat

The work from home culture has radically altered fashion preferences across the world. Over the last few months, as people were stuck to their homes, the preference for comfortable apparel snowballed. Consumers’ preferences started gravitating towards apparel that were...

After months of the COVID triggered wallop, markets and economies around the world are now steadily inching back towards normalcy. The Indian fashion industry, one of the worst hit retail sectors by the pandemic, too has finally started registering...