Sports apparel
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Sports apparel brand Suditi announces multiyear expansion with NBA
The association will lead to a wider range of official NBA merchandise including apparel and accessories being available at ShopTheArena.com and select offline and online retail channels
New Delhi: Mumbai-based Suditi Sports Apparel and The National Basketball Association (NBA), a...
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Under Armour opens new outlet in Hyderabad
The new Under Armour store is located on Road no 2 at Banjara Hills New Delhi: Sportswear manufacturing company Under Armour has opened its new Brand House City Concept Evolved store in Hyderabad, a company official announced on social media....
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Fila onboards Hailey Bieber as global brand ambassador
With the multi-year partnership, Bieber will collaborate with Fila to design signature sportswear collections and its first drop will be released in fall/winter 2024Bengaluru: South Korean athleisure brand Fila has tapped American model and entrepreneur Hailey Bieber as its...
Case Studies
Retail Tech Case Study: Decathlon India boosts shopping experience, increases efficiency by 15%
Long queues at its in-store checkout counters were impacting Decathlon’s business. Here’s how the sports retail chain used technology to not only achieve faster checkouts but also increase store efficiencyNew Delhi: Founded in 1976 by Michel Leclerq, France-based sporting...
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Yonex opens store at Omaxe World Street, Faridabad
The latest exclusive store of Yonex was inaugurated by renowned badminton player Saina Nehwal and is spread across an area of 1,000 sq. ft.
New Delhi: Sports apparel and accessories brand Yonex has opened an exclusive store at Omaxe World Street,...
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Digital Icon : Samrat Banerjee
Samrat, a Computer Science Engineering graduate from Jadavpur University, began his career at ITC Ltd. in 1996. After seven...
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