Sports retail
In Focus
Decathlon to invest additional Rs 930 crore in India in the next 5 years
The fresh funds will be used for launching new stores, digital assets and bolster its value chain among other thingsNew Delhi: French sporting goods retailer Decathlon has committed to investing an additional 100 million euros (around Rs 930 crore)...
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Decathlon opens large format store in Bengaluru
Situated at Nexus Mall, Koramangala, the new outlet is the 15th Decathlon store in Bengaluru
Bengaluru:Â French sporting goods brand Decathlon has launched a large format store in Bengaluru at Nexus Malls, a mall official wrote on social media. Situated at...
Case Studies
Retail Tech Case Study: Decathlon India boosts shopping experience, increases efficiency by 15%
Long queues at its in-store checkout counters were impacting Decathlon’s business. Here’s how the sports retail chain used technology to not only achieve faster checkouts but also increase store efficiencyNew Delhi: Founded in 1976 by Michel Leclerq, France-based sporting...
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Yonex opens store at Omaxe World Street, Faridabad
The latest exclusive store of Yonex was inaugurated by renowned badminton player Saina Nehwal and is spread across an area of 1,000 sq. ft.
New Delhi:Â Sports apparel and accessories brand Yonex has opened an exclusive store at Omaxe World Street,...
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Digital Icon : Rakesh Bali
Rakesh Bali is at the helm of brand marketing, communications, events, and sustainability-related marcom initiatives for the petrochemicals segment...
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