sportswear brand

Located on the Linking Road, this marks New Balance's third company-owned store in IndiaBengaluru: US-based sports footwear and apparel manufacturer New Balance has launched its first retail store in Mumbai, located on the Linking Road, a company official said...

Agilitas has acquired the rights to design, manufacture, promote, and distribute the Lotto brand in India and Australia Bengaluru: Sportswear and athleisure solutions platform Agilitas Sports has acquired a long-term exclusive license for Italian sports brand Lotto from its parent company...

Athleisure, which originated in the West, is no longer a passing trend but a thriving industry that continues to evolve. Explore the dimensions, driving forces, and potential growth avenues within the Indian athleisure marketBengaluru: The fashion landscape all over...

The new Decathlon store is spread across 13,000 sq. ft. of retail space and is located at Marina Mall, Old Mahabalipuram Road, Egattur, Chennai Bengaluru: French sporting goods brand Decathlon said it has launched a new store in Chennai spanning around...

After the five celebrity brands that did not do well, we bring you a list of five  celebrity-led brands that have not only captured consumer interest but have also prospered in the highly competitive market Bengaluru: Celebrity-driven brands have become a significant phenomenon...

The new Nike concept store is located at Pacific Mall, Jakhan, Dehradun, UttarakhandBengaluru: American athletic footwear and apparel brand Nike has launched its concept store in Dehradun, a company official wrote on social media. The new store is located...

Apart from cricket, Dhoni has also generated substantial earnings through his business ventures spanning from fashion and fitness to hotel and aerospaceBengaluru: Mahendra Singh Dhoni, a legendary Indian cricketer and former captain of the Indian national team, has etched...

Several factors have stimulated the transformation of sportswear into a fashion statement including the emergence of health and wellness trends, an increase in sporting events, rise of sports celebrities, higher disposable incomes, and a shift in lifestyle patterns towards...

An interaction with Afsar Zaidi, Co-founder HRX, the celebrity fitness brand which was introduced by Hrithik Roshan HRX (Hrithik Roshan Extreme) was strictly an online brand until last year. It offers a range of products including t-shirts, track pants, jackets,...

Images Business of Fashion interacts with Abdon Lepcha, the creative director of South Korean athleisure brand FilaBengaluru: Fila says it has been able to balance the product manufacturing locally versus import in its portfolio. The apparel manufacturing contribution is...