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Game-changing marketing strategies that redefined five brands

Innovative marketing strategies that helped Redbull, Domino’s, Gillette, Spotify and Parle-G to turn the tides of the market in their favourNew Delhi: Product matters. But it’s a marketing strategy that can make or break a brand. Here we bring...

A focused podcast for product managers launched

Launched by subject-matter experts, the ‘Trying to Product’ podcast explores the human side of product management, an important function for today's D2C businesses United States: In a first-of-its-kind initiative, San Francisco-based product management experts Parv Sondhi and Alex Cox have...
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Senco Gold raises Rs 459 cr via QIP, allots 40.8 lakh shares

The QIP committee of the company's board approved the issuance and allotment of equity shares of Rs 10 issued...
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