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Indian Malls Selling Experiences: Taking CX to the next level

In an era where digital is taking over all aspects of life, including retail, the pace at which e-commerce has been engaging customers is making brick-and-mortar stores re-evaluate their strategies. In order to stay relevant, malls and brands need...

Macy’s to continue focus on enhancing customer experience with acquisition of STORY

Macy’s has announced that it has acquired STORY, a concept store in New York City.Additionally, Rachel Shechtman, STORY’s Founder and Chief Executive Officer, will join Macy’s, Inc. as Brand Experience Officer, Founder of STORY, reporting directly to Hal Lawton,...
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Godrej Interio records 25% growth during festive season 2024

The brand witnessed double-digit growth across all zones, with North and Central India emerging as the strongest performing regionsBengaluru:...
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