Strategy
Retail
The Future of Couponing – from Affiliate Marketing Tool to Sales Enabler
While in the western markets, both consumers and brands have mastered the art of couponing, Indian counterparts are now starting to warm up to the concept. Couponing has been a very popular strategy used by western brands to generate...
Retail
Why Digital Marketers Are Quickly Adopting HTML5
Modern retail has been the primary beneficiary of the meteoric rise of smartphones. Along with it, the advent of mobile advertising has completely transformed the digital marketing landscape. HTML5 plugs into this ecosystem remarkably well and the benefits are...
Retail
Pepperfry joins the O2O model, to open offline store soon
Joining the league of e-tailers with offline presence, furniture e-tailer Pepperfry has taken on lease 1,800 sq ft of retail space on a Mumbai high street, property consultant JLL said in a recent report.
"Pepperfry has joined the list of...
Retail
3 Technologies That Are Impacting Omnichannel Evolution
Companies like Apple, Amazon, and Google continue to disrupt conventional approaches, driving up consumer expectations for ease and relevance. And increasingly, as customers hop their way through the purchase process, they expect a harmonized omnichannel experience.
At its core,...
Fashion & Lifestyle
Arvind partners with Shoppers Stop for SIS format for The Children’s Place
Arvind Lifestyle Brands Limited has partnered with department store chain Shoppers Stop for the launch of the shop-in-shop format of The Children’s Place (TCP).
Brought to India by Arvind Lifestyle Brands Ltd, TCP made its India debut with its first...
Retail
Paytm, InMobi partner to boost m-commerce ecosystem
Mobile commerce platform Paytm and mobile advertising platform InMobi have announced a first-of-its kind multi level partnership to boost the mcommerce ecosystem.
With this collaboration, Paytm marketplace merchants will have a reach to 120 million mobile internet users on InMobi’s...
Fashion & Lifestyle
After Nau, Swatch Group to open own stores in India
The Swiss jewellery and watchmaker, Swatch Group, plans to open between 30 and 40 stores in India after receiving permission from the country's commerce ministry.
The Swatch-branded stores will open over the next three years.The announcement came as Swatch shares...
Consumer Durables & IT
Online retailers become key for smartphone growth in India
The smartphone market in India grew 44% in the three months of the current fiscal ended 30 June, riding largely on increased sales push through online retailers such as Flipkart, Snapdeal and Amazon.
Smartphone shipments increased to 26.5 million from...
Retail
Making Product Photography As a part of core strategy
Ecommerce business is widening the market further and is reaching out to niche audiences and start-up firms. E-commerce sites are digital based, therefore correct use of images are highly essential for captivating consumer’s mind and choice. Inclusion of product...
Retail
Specialty retail: A promising future ahead!
Specialty retail in India is growing and is heading for a stupendous growth in the near future. Both Indian and international market leaders are eying the Indian market to encash on the specialty stores retail boom.
A cursory view on...
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Latest News
Indian consumers prefer ‘offers’ faster online than offline: Report
The research reveals that online buyers are more price sensitive and avail more offers compared to offline buyersBengaluru: As...
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