Strategy

Canon owns 157 stores across the country. The company’s continuing initiative to tap B-, C- and D-class cities of the country is instrumental in this regard. Andrew Koh, Vice President – Consumer Imaging and Information Center (CII), Canon India...

Reflecting the increasing attention ecommerce players are paying to speed and accuracy of order deliveries while also clipping the enlarging bill from delivery costs, online marketplace Snapdeal has rolled out a new service 'Snapdeal Instant' to allow delivery of...

Marketers today hardly know their customers. What they know is an aggregated cluster of people who are out there to buy. The story reveals interesting facts about how big data facilitates knowing customers one on one and is critical...

These days retail brands are recognising the importance of in-house skill development and investing heavily on the same. The phenomenon is catching up with international as well as national brands alike. Developing skills through further training provides significant benefits not...

A Canadian philosopher of communication theory and a public intellectual, Herbert Marshall McLuhan, once said that the historians and archaeologists will one day discover that the ads of our time are the richest and most faithful daily reflections any...

Gone are the days when the buyers used to get purchases delivered in seven working days. Now, the big daddies of Indian e-commerce, including Amazon, Flipkart and Snapdeal are experimenting new logistics permutations and other innovative ideas, related to...

To address this growing need of high speed Internet, telecom majors are queuing up to launch 4G data services later this year. While Reliance Jio Infocomm has recently announced that it will roll out its 4G services by December,...