Strategy
Retail
Canon India to expand its reach to 200 stores by end of 2015
Canon owns 157 stores across the country. The company’s continuing initiative to tap B-, C- and D-class cities of the country is instrumental in this regard. Andrew Koh, Vice President – Consumer Imaging and Information Center (CII), Canon India...
Retail
Xiaomi ties up with Redington to strengthen offline presence in India
In a shift from its online-only strategy, Xiaomi has partnered with Redington to distribute its smartphones in brick-and-mortar stores in the offline retail dominated Indian market.
By strengthening its offline presence in India, Xiaomi expects 20-30 percent of its sales...
Retail
Offline collection centres, hyperlocal models the new weapons of high-speed e-deliveries
Reflecting the increasing attention ecommerce players are paying to speed and accuracy of order deliveries while also clipping the enlarging bill from delivery costs, online marketplace Snapdeal has rolled out a new service 'Snapdeal Instant' to allow delivery of...
Retail
Game Changer – Big Data Analysis
Marketers today hardly know their customers. What they know is an aggregated cluster of people who are out there to buy. The story reveals interesting facts about how big data facilitates knowing customers one on one and is critical...
Retail
How skill training assures brand growth
These days retail brands are recognising the importance of in-house skill development and investing heavily on the same. The phenomenon is catching up with international as well as national brands alike.
Developing skills through further training provides significant benefits not...
Fashion & Lifestyle
Calvin Klein unveils multimedia advertising strategy
A Canadian philosopher of communication theory and a public intellectual, Herbert Marshall McLuhan, once said that the historians and archaeologists will one day discover that the ads of our time are the richest and most faithful daily reflections any...
Retail
Pharma retail major MedPlus adopts omni-channel strategy
Pharmacy chain MedPlus announced recently that it plans to invest up to Rs 100 crore to open over 350 stores in Delhi and National Capital Region (NCR), taking its number of outlets to 400 in the next two years.
"We...
Retail
The new logistics permutation: 'Click and Collect'
Gone are the days when the buyers used to get purchases delivered in seven working days. Now, the big daddies of Indian e-commerce, including Amazon, Flipkart and Snapdeal are experimenting new logistics permutations and other innovative ideas, related to...
Retail
Telecom majors in battle for 4G dominance
To address this growing need of high speed Internet, telecom majors are queuing up to launch 4G data services later this year. While Reliance Jio Infocomm has recently announced that it will roll out its 4G services by December,...
Fashion & Lifestyle
Raymond to restructure its consumer products strategy
Fashion and textile major Raymond Ltd is in the process of restructuring its consumer products strategy to enter new categories within the hair and skin care. The company is also going to form an advisory board which will include...
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Latest News
Indian consumers prefer ‘offers’ faster online than offline: Report
The research reveals that online buyers are more price sensitive and avail more offers compared to offline buyersBengaluru: As...
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