Strategy

India's e-retail revolution is radically transforming the way consumers interact with brands, evaluate their offerings and purchase their products, with major implications for consumer and retail businesses. This in-depth study of the evolution of e-retail globally finds that China...

With 375 stores across the country, QSR major McDonald's is now planning to transform its India strategy for charting the number two slot in the coming years. To take on the leading players in the segment: Starbucks, Cafe Coffee...

"Shopping is as much an experiential occasion, as it is a transaction comprising products and money. It is a social participative activity, which is not replicable to the same degree by online social sharing of browsed products, wishlists and...

The international value fashion brand of the Dubai-based Landmark Group, Max Fashions, which has over 290 stores across 16 countries in the world, and in India more than 123 stores across 48 cities, has planned to have a network...

Modern Indian consumers are increasingly seeking seamless shopping experiences across digital and offline channels. They expect to have flexibility to find and buy a product or service no matter where they are. "Digital commerce, although currently only a $2B market,...

In 2014-15, Indian Railways carried 8.4 billion passengers -- more than 23 million passengers a day (roughly half of whom were suburban passengers). India’s thousands of railways stations – in excess of 8,000 at last count – comprise perhaps...

Trendin is not any run-of-the-mill fashion e-commerce portal but a platform which is the online custodian of an incredible fashion heritage. Forged from the belief in offering endless style options for customers, with add-on customisation options like Free Alteration,...