Strategy
Retail
Why retailers in Asia need to understand the own brand strategy!
Every day I am reading about the retail boom that is unfolding across Asian countries and it is true! By the day organized retail is emerging in every market and whilst it does not necessarily mean the end of...
Retail
The Holy Grail for Marketers to Increase Sales this Festive Season!!!
India is widely known as a country of cultural and traditional festivals. It is a nation where festivals not only entail celebrating customs & traditions but are also closely associated with shopping! The period between September to January is...
Fashion & Lifestyle
The Fashion Accessories Market In India
The demand for fashion accessories in india is growing, it has been estimated that the fashion accessories market is expected to grow at a CAGR of 12 percent to touch us$ 6 billion by 2019. Amit Gugnani, SCP -...
Fashion & Lifestyle
Wool is Affordable Luxury
Woolmark is the iconic fibre brand symbolising the finest wool in the world. Dr Paul Swan, General Manager, Research, The Woolmark Company shares insights on recent developments related to wool, key global trends, market strategies and the company’s initiatives...
Retail
Cinepolis to invest Rs 1,000 crore to touch 400-screen mark
Mexico based cinema chain Cinepolis plans to invest around Rs 1,000 crore by 2017 as media sources have revealed. Cinepolis chain which presently runs 96 screens is all set to increase screen number by 400 with proposed investment.Highlighting the...
Retail
Crocs India to take on multiple franchise partners for a nationwide expansion drive
Crocs India, a casual footwear brand has recently announced the adoption of multiple franchise model by the brand in order to expand its retail footprint across the country.Crocs took the global footwear market by storm with the massive success...
Fashion & Lifestyle
Crocs Gears up for a Nationwide Expansion Drive
Crocs India has announced the adoption of multiple franchise model by the brand in order to expand its retail footprint across the country. In India the brand has grown into a formidable size in the fun footwear category and...
Fashion & Lifestyle
Indian Tailoring Industry Going Bespoke
The majority of Indian population has historically been brought up on tailored clothing, as the garmenting industry was restricted to smallscale manufacturing until the late 1990s. Also, due to lack of size standardisation in apparel, there were few ready-to-wear...
Fashion & Lifestyle
Trouser Market in India
There are about 60 regional and national trouser brands vying for the number one space in the market. The trouser market in india is growing annually at around 30–35 percent; it is expected to grow at a cagr of...
Common
Companies resorting to Mystery Shopping tactics
There is fierce competition for businesses in today’s economic climate. The success of any business is determined by the satisfaction and loyalty of its customers. The quality of customer service is often more important to a customer than many...
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Latest News
Zudio goes global, opens first international store in Dubai
The new store is located at Silicon Central Mall in UAENew Delhi: Tata Group-owned value retail fast fashion chain...
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