Strategy

Social media offers restaureteurs a cost-effective medium for instant marketing and promotion through campaigns that engage customers directly and meaningfully. The downside is that a single tweet can damage the brand value in an instantAccording to Ernst and Young’s...

Pinaki Banerjee, Director, Rational India, discusses the new Self Cooking Center 5 Senses, and the company‘s distribution, sales and service strengths, with Juhi SharmaRational’s Communicative Cooking SystemThe SelfCookingCenter 5 Senses is an intelligent cooking system that can sense, recognise,...

Women's fashion retail giant bebe has appointed Digital Experience Management (DXM) platform provider Qubit to provide a wide reaching and bespoke A/B testing, website optimization and personalisation program designed to increase conversion rates.Bebe retains a strong physical store presence in...

Louis Philippe strengthens the brand’s ethos by being the only retail giant to launch its own show called as- In Pursuit of Excellence. This unique venture by the brand is a first of its kind exclusive program that will...

Pizza Express, a UK-based restaurant group with over 60 outlets in Europe, India and the Middle East has been sold to a Chinese private equity firm for 900 million pounds, becoming the latest example of Chinese companies taking over...

Michael Winkelmann, Global Culinary Contact, Chili’s Grill & Bar, currently responsible for Europe, Middle East, North Africa and Asia markets, speaks with Nivedita Jayaram Pawar on the brand‘s performance in IndiaHow is the Chili’s brand doing in India?We own...

Indian rural markets have strong headroom for growth across most of the  large FMCG categories thus necessitating the need of a powerful Rural Route to Market (RTM) platformHeadroom for GrowthIndia has the largest rural population in the world –...

Huhtamaki, Finnish manufacturer of consumer and specialty packaging, has acquired Mumbai-based flexible packaging firm Positive Packaging for Rs 2,008 crore ($ 336 million), according to a PTI report. Positive Packaging has nine manufacturing facilities across the country and the United...

Invista has announced a new brand strategy for its lycra fibre. The initiative encompasses an engaging brand positioning, brand architecture and the Lycra Moves You consumer message in an exciting evolution of the Lycra fibre brand.The new brand positioning...