Strategy

The power and influence of the Web is phenomenal and growing every single day. A recent ASSOCHAM and Comscore Report puts retail visitation at an overall reach of nearly 72 percent worldwide, having grown over 13 percent y-o-y. Retail...

On a global scale, India’s shopping malls are of a comparable size and growing rapidly. However one of the biggest issues is there is no consistency of management, marketing or leasing except in a few of the larger properties...

Canon India is changing the game for photography enthusiasts and first time users of DSLRs in the country by tapping newer target audiences and launching products that cater to specific requirements of today’s consumer. With 111 own retail stores...

Retail world has changed in last few years.Driven by the growth of information technology and consumer electronics. A host of powerful technologies now exist in the marketplace for retailers to increase their efficiency and deliver a seamless experience to...

Serial entrepreneur Anand Khemani cut his teeth on fashion and music in his late teens before turning his attention to gaming In 2000. Two years later, he bagged his first game product license. today, Khemani is the official distributor...

The cult fashion label is ready to make its debut in India. Jamie Lloyd, MD, Religion clothing divulges more on their marketing strategy, promotional plans and collections that they plan to offer to the indian clientele.The London-based fashion label...

The HR policies at the landmark group are well in place for their employees who are instructed to maintain dignified level of professionalism.Aptly setting the context, Venkataramana B, president (Group HR) –Landmark Group shares: “Our focus on nurturing employees...

Incepted in 2006 by Pushpita Gaur, the collection of Murcia handbags and accessories has been conceptualised and created by designers from NIFT, Delhi. Over the span of the last three years, the company has opened 27 counters in various...

Shopnineteen.com was launched in march 2012, and ever since has been growing at a quarterly rate of 40 percent. Gobind Singh Pahwa, MD, Shopnineteen.com shares the brand’s journey so far.When did shopnineteen.com begin its operations? How important is e-commerce...