Strategy

The Indian innerwear market is estimated to grow at 13 percent to reach Rs. 59,540 crore by 2023. Amit Gugnani from Technopak Advisors, throws light on the growth of innerwear market.Amongst the core apparel categories, innerwear appears to be...

Reliance Delight stores that sold a range of fresh and frozen meats and seafood were closed because of demands from a section of shareholders of Reliance Industries who claimed that Reliance’s ‘non-vegetarian’ business hurt their religious sentiments.As the retail...

It is important and necessary for any F&B organisation to adopt menu customisation as a key strategy while launching in new markets, more so when local preferences are substantial, and the offerings significantly different from non-local products.India has been...

Talisma Corporation, a wholly owned subsidiary of Campus Management Corporation, is a Customer Relationship Management (CRM) software solutions provider. Talisma solutions improve customer satisfaction by integrating the power of e-mail, phone, chat, SMS text messaging, print, portal, and web...

He believes that there is no thumb rule for the distribution business. Images Business of Fashion talks to Ajay Sharma, director, Upmarket Group, about his journey from distribution to retailing.He believes that there is no thumb rule for the...

ibiboGroup owned Tradus.com, an Indian location-based mobile marketplace, has introduced grocery delivery by local sellers. Consumers can order their daily needs such as dal, rice, sugar, tea to dry fruits from local sellers via Tradus mobile apps (android, iOS...

It seems that a lot of brands are focussing more time on fixing their online strategy rather than digging deep into their existing bricks and mortar business. The advent of the multiple online channels have given the growth in...

Persistence and innovation are the adjectives that best define the 37-year-old Jaydeep Barman, Founder of Faaso’s, the popular chain of wraps in Pune and Mumbai. Inspired by the success of the burger chains, this engineer-cum-MBA launched his version of...

Today, digital marketing is — or should be — a critical element of any CPG or retail marketer’s plans. As the amount of time, resources and funding devoted to digital marketing have grown, so has scrutiny from senior management,...

At the Sweets & Snacks Expo last May, Mars Chocolate North America presented merchandising strategies that take into account the exploding use of self-checkouts by customers.“Since the front-end is a critical location of every store, at Mars Chocolate, we’ve...