Strategy

Launched with an aim to pioneer the online home decor market in India and targeting the affluent people in the age group of 30-45 years, Plushplaza.com offers a variety of home decor accessories and gifts. In a conversation with...

Viviana mall by Sheth Developers and Realtors has been honoured with the ‘Retailer of the Year Award’ and ‘Impactful Design and Visual Merchandise Award’ in the organisational category at the recently concluded Asia Real Estate Awards 2014. The mall...

Luggage manufacturer, Samsonite South Asia has launched American backpack brand High Sierra in India. The brand is now available at all Bagzone stores across India, select Samsonite stores, on Bagzone.com, Jabong, Flipkart and Myntra and priced between Rs 1,200...

Taiwan based home-decor giant Haoshi has entered India in association with Kolkata based S.T. Unicom which will distribute and retail Haoshi’s entire product portfolio in India through its exclusive brand stores and online format. Established in 2009, Haoshi is...

Taiwan based home-decor giant Haoshi has entered India in association with Kolkata based S.T. Unicom which will distribute and  retail Haoshi’s entire product portfolio in India through its exclusive brand stores and online format. Established in 2009, Haoshi is...

The customers of the 21st century are spoilt for choice. With more and more categories and products moving away from being just a utility item to a differentiated, preferred brand, the marketers of competing brands are vying for attention...

Dubai Exports is keen on exploring various key sectors and growing its business in partnership with Indian entrepreneurs. The vast range of manufacturing and production facilities in Dubai, coupled with excellent logistics infrastructure, forms a lucrative opportunity to expand...

Why should one care about shopper insights and how can a company influence shopper's purchase decisions? Addressing the questions, a Master Class on "How To Maximize Sales Per Customer – Increasing the Shopping Basket Size of Each Customer Through...

Stargaze Entertainment runs a chain of multiplexes under the brand name of Glitz cinemas. It has a unique strategy of focussing only on small towns and avoiding the metros. Sumant Bhargava, Founder and MD of Stargaze Entertainment, talks to...

Hindustan Unilever has posted a net profit of Rs 10,623.10 mn, for the quarter ended December 31, 2013 as compared to Rs 8,713.60 mn for the quarter ended December 31, 2012. Total Income has increased from Rs 67,885.40 mn...