Strategy

Through its evolution over recent years, social media has emerged as one of the most powerful tools for retailers and brands to connect with customers, says Sweta Sharma, Co-Founder, InRev Systems. They are increasingly using social media to execute...

d'mart Exclusif, Dolphin Mart's home decor and gifting solutions brand, plans to open around 35 stores and is targeting a turnover of Rs 80 crore this fiscal. In the current financial year, the company plans to invest a total...

Real estate developer Suraj Group has appointed Pioneer Property Zone (PPZ), shopping mall developer and manager, for its upcoming 100 crore flagship mall at Indiranagar, West Bangalore. PPZ will manage the overall brand mix and leasing strategy for the...

For most retailers, flagship stores are an essential part of brand strategy. These larger-than-life brand boosters are not that important from the point of view of sales but have a very important part to play in terms of brand...

Jewellery retailer Tribhovandas Bhimji Zaveri (TBZ) has posted a 45 percent growth in net profit amounting to Rs 571.93 mn for the year ended March 31, 2012, as compared to Rs 394.24 mn for the year ended March 31,...

Stargaze Entertainment runs a chain of multiplexes under the brand name of Glitz cinemas. It has a unique strategy of focussing only on small towns and avoiding the metros. Sumant Bhargava, Founder and MD of Stargaze Entertainment, talks to...

Footwear brand Tresmode is all set to expand into the NCR. With the brand already retailing and adding 10 new MBOs at the start of this financial year, Tresmode now plans to raise the count by another 10 points-of-sale...

Europe's fashion and lifestyle brand s.Oliver plans to become one of the leading casual apparel brands in India by increasing the point of sales from 20 to 200 by 2016 in India. To achieve the set target, the company...

Kitchen appliances brand TTK Prestige has entered a partnership with Germany's specialty glass producer and technology company Schott AG. The two have jointly launched a range of cooking appliances in the brand name “Prestige Premia” offering gas tables and...