Strategy

(Note: The entire analysis is based on ad volumes in secondages/column*centimetres) Highlights:•  TV and radio medium saw huge rise in ad volumes of cosmetics in Jan-Oct 06 over Jan-Oct 05, whereas hosiery...

Subway India, the leading sandwich chain which operates through the wholly-owned subsidiary — Subway Systems India — is reportedly reworking its rental strategy. The sandwich chain is looking to enter into a profit-sharing model with landlords instead of a...

In 2008-09, Murugappa Group undertook a tactical initiative to take retailing first to rural India, where it would sell goods that are needed by farmers. In the second half of the year, through its company, Coromandel Fertilisers, the Group...

In sync with company’s aggressive expansion plan, Big Bazaar, the hyper market format of Kishore Biyani-led Future Group, has planned to open three stores in the next month. The proposed stores will be launched in Karad, Nashik and Kanpur,...

Pantaloon Retail, one of India’s largest retailers with more than 1,000 stores across 60 cities, has implemented Reflexis’ Task Manager and StoreWalk. Reflexis helps retailers execute their strategy flawlessly and uncover profit."By implementing Reflexis, we have already seen improvements...

art’dinox, a premium home décor brand from Jindal Stainless Ltd, plans to strengthen its presence into e-tailing extensively at a time when economic slowdown has affected the retail sectors. Further, the company plans to strengthen its presence in overseas...

In an effort to attract consumers, discount retailer Vishal Retail has said that the company is working on a new pricing strategy. As part of the plan, some of the products will be priced in ranges between Rs 19...

Tough times are challenging supermarket frozen food departments across the USA, but that’s not necessarily a bad thing. In fact, in many ways the forces changing consumer spending habits and wreaking havoc on industry costs are benefiting the frozen...