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Subhashis Nath

How big data and analytics are changing India's retail landscape

Analytics is the in thing. Retailers who used to call their budgeting department simply finance, are beginning to call them analytics or strategic insights or central insights or by such other names. Research and analysis folks housed under marketing...
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Parle, Britannia, and Amul named as top 3 most chosen in-home FMCG brands: Report

On a global scale, the five most chosen FMCG brands are Coca Cola, Colgate, Maggi, Omo and Knorr Bengaluru: Parle Products...
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