Sudhir Gupta
Who’s Who
Sudhir Gupta, Head of Buying & Merchandising, ITC Limited – Lifestyle Retailing Business
Sudhir Gupta is a dynamic fashion and retail business professional with 25 years of enriched experience in reputed international and Indian brands in the lifestyle and fashion industry.
He has wide experience in fashion value chain covering lifestyle, apparels, accessories,...
Retail
5 winning strategies for buying and merchandising in retail
In the last few years, we have witnessed enough discussions on Omnichannel strategies, digital strategies from a marketing lens, customer loyalty, and shopper experience. Yet, the focus on Buying and Merchandising strategies in the new world has been virtually...
Retail
Intelligent sourcing, buying and marketing from a retailer’s perspective
Product range and assortment are at the heart of the ethos and success of a retail store. As retail evolves in a highly competitive Omnichannel climate with a more empowered consumer, good marketing and a strong product range are...
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Latest News
From vending machines to café chain: Roastea eyes 100 outlets in 5 years, Rs 350 crore in 3 years
Founded in 2019, the brand closed FY 2024 with revenue of approximately Rs 60 crore and aims to double...
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