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Celebrity brands that failed to deliver a blockbuster performance

While the association with a celebrity can bring initial buzz and attention to a brand, sustaining and growing in the retail space demands much more Mumbai: Kylie Jenner, rapper Kanye West, singer Rihanna, and basketball legend Michael Jordan among others...

Yuvraj Singh’s YWC’s second standalone store launched at VR Punjab mall

The second store or YWC, the premium sports and lifestyle brand by star cricketer Yuvraj Singh, was launched in India. The store has been opened in Yuvraj Singh's hometown, Mohali, Chandigarh. The first stand-alone store was earlier launched in...

Yuvraj Singh’s YWC’s second standalone store launched at VR Punjab mall

The second store or YWC, the premium sports and lifestyle brand by star cricketer Yuvraj Singh, was launched in India. The store has been opened in Yuvraj Singh's hometown, Mohali, Chandigarh. The first stand-alone store was earlier launched in...

YWC opens second stand-alone store in India

YWC, the premium sports and lifestyle brand by star Cricketer Yuvraj Singh, has launched their second store in India – this time in his very own hometown, Mohali, Chandigarh.The first stand-alone store was earlier launched in Varanasi last year,...

Anushka's label in plagiarism row, 'specific designs' to be discarded

Actress-producer Anushka Sharma, whose newly launched clothing line NUSH has been accused of plagiarism, along with her business partner Suditi Industries has said the 'specific designs' will be discarded. Anushka launched her signature apparel line NUSH last week, and according...

YWC Fashion launches its first store in Varanasi

YWC, the premium sports lifestyle brand by star Cricketer Yuvraj Singh, launched its very first brick-and-mortar stand-alone store at Varanasi on Tuesday. The store, spread across an area of 1350 sq. ft., located at JHV Mall, speaks of an...

Yuvraj Singh's 'YouWeCan' to foray into fashion

YouWeCan, a fund promoted by cricketer Yuvraj Singh will soon step into the fashion casualwear market by the label YWC (YouWeCan). Focussing on premium fashion, YWC has joined hands with Suditi Industries - the Mumbai based apparel maker which began...

Industry players stress on innovation to satisfy customers

The session on “Partnership in Taking Textile Innovation to Customers” on the first day of the ongoing InFashion 2012 at Mumbai focussed on partnership between various players of the industry to bring innovation in textiles.Lead presenter Karunesh Vohra, CEO...
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The D2C playing field

Challenges and opportunities for emerging D2C brands in India’s digital marketplaceThe Indian direct-to-consumer (D2C) market is expected to exceed...
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