Super Smelly

Within the two years of its operations, which also witnessed the global outbreak of COVID-19, Super Smelly, India’s first and only 100% toxin-free personal care brand for Gen Z has recorded a remarkable annual recurring revenue (ARR) of Rs.12...

Beauty does not have a gender. People have assigned it. For years, brands have used gender as a marketing tactic rather than a fundamental belief and consumers are now beginning to understand that a good product is essentially a...

One size does not fit all anymore! Consumer preferences are changing at a rapid pace with changing times. Today, shoppers are looking to personalise their beauty and nutrition buys to fit their individual needs and lifestyle choices. They are...

Focussed on the personal hygiene needs of GenZ, Delhi-based toxin-free personal care products start-up, Super Smelly has raised an undisclosed amount within first seven months of their operations in its angel round of funding. The round was led by...