Superbottoms

From quirky fixtures to restageable elements, D2C brands do it differently when they open brick-and-mortar storesIn recent years, online-to-offline (O2O) expansions have accelerated with many direct-to-consumer (D2C) brands choosing to open stores for a variety of reasons, ranging...

This International Women’s Day, we showcase the not-so-famous businesses that were created with the sole purpose of providing livelihoods to women and those that empower them through employment...In 2022, globally, half of all women entrepreneurs were in retail or...

These offline brands took the offline route to expand and reach a wider customer base Mumbai: While online offers convenience, offline offers experience and today’s consumers want both, compelling several digital-first brands to transition into the physical world. According to a 2022...

Lok Capital, Sharrp Ventures, DSG Consumer Partners, and Saama Capital participated in the funding round Mumbai: SuperBottoms, a sustainable baby and mom care brand has raised $5 million in its recent series A1 funding round led by Lok Capital and Sharrp...

SuperBottoms‘ current line of products includes cloth diapers, langots, potty training pants, and diapering accessories Mumbai: SuperBottoms, a sustainable baby and mom care brand, has onboarded Indian actor Alia Bhatt as its investor and brand ambassador, the company announced in...

The reusable special kids diapers have tear-away sides for easy removal, enabling caregivers to change diapers efficiently Mumbai: SuperBottoms, a cloth diaper brand, has introduced Special Needs Diapers, the company announced in a press release. Commenting on this, Pallavi Utagi, founder...

SuperBottoms, the D2C baby-care product brand, has launched SuperBuddies, a range of upcycled toys. The toys are made from the extra fabric leftover from producing the company’s range of sustainable baby essentials. This enables an efficient reduction of 15%...

Several Indian e-commerce players, including Snapdeal, Shopclues and Urbanclap, formed an association of their own, The E-Commerce Council of India (TECI), on Wednesday to put forward the industry's views before the government besides working with other stakeholders.Fynd, Shop 101,...