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Inorbit Mall Cyberabad introduces video shopping and curb side pick-ups to enable hassle free shopping for consumers

Inorbit Mall Cyberabad introduced unique and innovative services including a video calling facility and a curb-side pick-up service, that will further ensure consumer safety. The mall that opened its doors earlier this month has started a video calling facility where...

Back to Business: Fashion retailers focus on shop by appointment, engaging consumers online

When cities went under lockdowns, it was the nonessential items businesses which were forced to temporarily shutter shop, the worst hit by the pandemic. The supply chain too suffered with the closure of retail units. One of the worst...

From Bricks To Clicks: Superdry to launch online store in India

The British clothing brand, known for its unique combination of American vintage with Japanese style graphics, is all set to take the ever-growing internet market by storm. Superdry who entered India in 2012 under a long-term distribution agreement with...

Kenneth Cole opens first flagship store in India at Infiniti Mall

Global fashion brand Kenneth Cole has opened its first flagship store in India at Infiniti Mall, Malad, Mumbai through Brandzstorm India Marketing.Spread over 1,200 square feet, the new store promises a graceful dose of retail therapy with a seamless...

Decoding the athleisure revolution in India

Athleisure is not just a fashion essential anymore – it is a medium for expression and an insignia of the young and the young at heart. Even in India, the demand for casual wear is rapidly escalating as the...

Superdry launches personal care line in India 

Iconic British fashion and lifestyle brand, Superdry, has introduced a collection of premium fine fragrance and performance grooming line that truly encapsulates the spirit and energy of Superdry and SuperdrySport.The offerings comprise of highly desirable scents for both men...

Pepe Jeans: Working towards understanding young consumers

There has been a lot of ‘big-name’ noise in the global kids’ denim wear space in recent months with brands like Superdry, Calvin Klein Jeans and G-Star Raw entering the segment, and Jack & Jones and Aeropostale planning to...

Inorbit Mall strengthens retail mix

Inorbit mall strengthens its retail mix with new brands across categories like apparels, footwear, cosmetics, home décor, food and entertainment. Inorbit mall which is present in Mumbai (Malad and Vashi), Bangalore, Hyderabad and Vadodara is now home to the...

Indian Malls Selling Experiences: Taking CX to the next level

In an era where digital is taking over all aspects of life, including retail, the pace at which e-commerce has been engaging customers is making brick-and-mortar stores re-evaluate their strategies. In order to stay relevant, malls and brands need...

Brandzstorm India Marketing launches ELLE handbags collection in India

Brandzstorm India Marketing Pvt. Ltd., in partnership with the Lagardère Active Group (French conglomerate) has launched the ELLE handbags collection in India. The ELLE brand is renowned as the quintessence of French elegance and feminine fashion. The brand brings the...
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Swiggy announces 5th ESOP liquidity programme worth $65 million

So far, the company has cumulatively enabled over Rs 1,000 crore of ESOPs liquidity over the five events, benefitting...
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