Suraj Shantakumar

In every industry, the product is the star and the customer is king, and the same holds true for retail. However, the fact remains that an Indian customer is hard to please. Technically advanced or not, middle class or rich,...

For the consumer of today, shopping is no longer just walking into a store and buying a specific product. Shopping is an experience, the product is the star of the show and customer is the king. The retailer is simply the medium that brings...

India's retail sector has seen a lot of progress in Tier-I cities, especially in metros. From unique store design concepts to product placement, importance is given to all the minute details to make shopping a wholesome experience for consumers. A company’s...