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D2C
6 ways in which D2C Brands are redefining physical stores
From quirky fixtures to restageable elements, D2C brands do it differently when they open brick-and-mortar storesIn recent years, online-to-offline (O2O) expansions have accelerated with many direct-to-consumer (D2C) brands choosing to open stores for a variety of reasons, ranging...
Food & Beverage
India to get an unmanned, cashierless store. And it’s in Pune
The grab-and-go convenience store is being launched by a bunch of 28-year-oldsMumbai: On 1 May as the world celebrates Labour Day, three 28-year-olds from Pune will rejoice in the launch of their labour of love—an Amazon Go-style unmanned store.The...
Retail Hub
Visual Merchandising: A tool to help brands get noticed in malls
There are two kinds of shoppers who visit a mall. One belongs to the category of impulse shoppers who do not have an agenda or preference for brands as part of their shopping list and then there is the...
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Latest News
An American or a British model doesn’t work in India. It must be Indianized: Abhijeet Anand, AbCoffee
Abhijeet Anand, founder and chief executive officer of AbCoffee talks about the changing lifestyles of Indians; the future of...
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